Walberg & Cie. advices on succession of the Hotelmarketing Group

Walberg & Cie. advices on succession of the Hotelmarketing Group

HOTELMARKETING GRUPPE (“HMG”) has become part of LHS - Leading Hospitality Solutions Holding GmbH (“LHS”) as part of an external succession solution. The transaction was structured as an asset deal.

Founded in 2005, HMG is a full-service marketing agency based in Munich that specializes exclusively in the hotel industry. Since then, around 1,000 hotels in Germany, Austria, Switzerland and South Tyrol have benefited from its tailor-made marketing strategies for hotels and its many years of experience in hotel consulting. Over 200 hotel concepts have been developed by the consulting and creative agency, which supports owner-managed hotels in German-speaking countries from the development phase of new hotel concepts to detailed planning and comprehensive marketing.

Together with HMG and the other companies Brandnamic and Yanovis, LHS now forms a strong “hospitality think tank”, making it the only provider in the German-speaking world to cover all phases of the guest journey holistically and professionally: pre-stay, on-stay and post-stay, using innovative software solutions.

The Walberg team, consisting of Dr. Simon Sabel, Dr. Sebastian Binder and Manuel Brühl, provided Patrick G. Rueff, who will act as managing director of Hotelmarketing Gruppe GmbH in the future, with comprehensive legal and tax advice on the transaction. The advice included the legal and tax structuring of the asset deal, the due diligence as well as the preparation and negotiation of the transaction documentation.

Consultant Patrick G. Rueff

‍vl. partner GmbH‍

Moritz von Laffert, M&A Advisory

Walberg Law Tax Strategy GmbH & Cie. KG‍

Dr. Sebastian Binder, Tax
Manuel Brühl, Tax
Dr. Simon Sabel, Corporate M&A, Lead

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